Ungeniused is a show dedicated to covering the weirdest articles found on Wikipedia. Stephen Hackett and Myke Hurley are here to explain topics and share knowledge you'll never be able to use in real life.

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    #60: The Cola Wars and New Coke

    August 14th, 2018 · 20 minutes

    At the height of a marketing battle with Pepsi, the Coca-Cola Corporation did the unthinkable and changed an American icon.

    This episode of Ungeniused is sponsored by:

    • Squarespace: Make your next move. Enter offer code UNGENIUSED at checkout to get 10% off your first purchase.

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    Download: MP3 (18.67 MB)

    Links and Show Notes

    Cola wars - Wikipedia
    Pepsi Challenge - Wikipedia
    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
    New Coke - Wikipedia
    Coca-Cola formula - Wikipedia