Hosted by Marco Arment and David Smith.
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.
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Latest Episodes
#284: Pillar I: Acquisition
January 4th, 2024 · 29 minutes
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
#283: Fifty Roles
December 9th, 2023 · 29 minutes
The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.
#282: Revert to Defaults
November 30th, 2023 · 29 minutes
When to ignore or revert our custom-design instincts and follow the system defaults instead.
#281: The Weirdest Parties
November 9th, 2023 · 29 minutes
What happens when you break 50 million home screens?
#280: Upstream Decisions
October 25th, 2023 · 29 minutes
Early decisions and implementation choices that have large impacts down the road — good and bad.
#279: Rest and Recovery
October 11th, 2023 · 29 minutes
Taking time off when you realize — or don't yet — that you really need it.
#278: Unforeseeable Issues
September 27th, 2023 · 29 minutes
Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.
#277: Go Time
September 13th, 2023 · 29 minutes
The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare our test devices for last year's OSes.
#276: Preparing for iOS 17
August 30th, 2023 · 29 minutes
Our final plans and preparation for iOS 17's launch, now that we can confidently predict its timing.
#275: What's New In This Version
August 16th, 2023 · 29 minutes
How to communicate new features to new and existing customers — and which features are worth communicating.